I have three blogging goals for 2022:

1. To finish the year with 100 posts and 50 followers (currently at 56 and 16)
2. To write for at least 30 minutes a day, five times a week, and
3. To feel confident about the quality of my posts.

I used a lot of mental horsepower to obsess over details like how long my posts should be and how frequently I should post. How do I make better titles? Better endings? Should I be more personal or keep it professional? And what will attract the most readers?

These, and others, were great questions – but none of them are essential when I think about the blog’s purpose. I remembered that I started the blog to help crystallize learnings and share insights from media – mostly print media – that I’ve consumed. This hobby allows me to be curious; therefore, the focus is on discovery, not predictability. Instead of focusing on engagement, I can find my writing voice.

To that end, these goals are broad enough for me to have room to explore but specific enough to help me improve my craft. My list of blogging prompts is virtually impossible to deplete. And my list of book chapters to review is even longer. So I’ll get a lot of practice and hopefully come out of 2022 a better writer than I started.